At 11 a.m. on Monday morning, I happened to be checking my email at a coffee shop when a link to phoebephilo.com arrived in my inbox. “Oh sh*t!” I whispered to myself. I’d completely forgotten that, after two years of fervent anticipation, the designer’s eponymous label was finally here. And there I was, my credit card within arm’s reach. Maybe I actually had a shot at getting something?
My heart began to race. I opened the link and was surprised to find that it actually worked—the site had not crashed. I clicked “VIEW ALL” and began to scroll. $1,100 leggings. A $5,200 coat. An $8,500 tote bag. When I finally reached the now infamous $19,000 hand-knitted t-shirt dress covered in sequins, I had to laugh. What made me think I could ever participate in this??
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