Where Gohar World Gets Its Store Uniforms
A secret fun fact I learned on a recent visit.
Last week, I was finally able to stop by the new Gohar World store on Lafayette Street in Soho. While I was there, I learned a fun little fact...
Before I get into it, if you’re not familiar with the brand, Gohar World was founded in 2020 by sisters Nadia and Laila Gohar. Nadia is a painter and Laila has made a name for herself as the “Björk of food,” a descriptor first coined by none other than Drake, and solidified in print by the New Yorker last fall. Her surrealist tablescapes, commissioned by brands like Hermès and Cartier for fancy fashion events, (Drake attended one hosted by Nike), will feature swans made of artichokes; butter sculpted in the shape of ancient statues; and sky-high towers of cherry tomatoes. To give her a new title, she’s something like a Man Ray Martha Stewart. Gohar World takes this approach to entertaining and makes it more approachable with oddball accessories you can buy for your own home.
A lot of people might scoff at Gohar World’s offering upon first glance. A $258 satin baguette bag?? A $330 egg chandelier?? A miniature Battenburg Lace bib for champagne bottles?? Nobody needs any of this stuff, which is precisely why it’s so delightful and so darn alluring. Last year, I was suckered into buying a $64 bowl that fits into the palm of my hand because a tiny, tromp l’oeil bean painted on it made me go “EEE!” I use it sometimes to discard olive pits, (these are my needs), but really, it’s just cute.